Sydneysiders love their hamburgers. After all, when you can get a Neil Perry burger for under $10, it is something you definitely want to share it around.
Celebrity chef Neil Perry's newest burger venture was probably the most-anticipated burger bar in Sydney. The grand opening of the Burger Project was on 31 October 2014 and as expected, a long queue was formed before the scheduled opening time at eleven in the morning.
Just like iPhone 6 hype, everyone wants to get in and try the latest craze. Luckily, we got in and we were very excited to try the newest burgers to circulate the Sydney CBD.
The philosophy behind the Burger Project is that they use quality ingredients. From the press releases, Burger Project ground their meat in-house, the chips are hand-cut and they churn their own ice cream. Let's talk about charity commitment and sustainability. It's all here at Burger Project.
Neil Perry's pricing strategy team obviously have done their homework. They have taken into account their biggest competitors - the $10 Chur Burger, the Grill'd Burger downstairs and the wide-spread of McDonald franchises in the CBD. Thanks to the fierce competition nearby, Burger Project have priced their burger very reasonably. The basic classic burger starts at $7.90 and the most expensive one is the double beef burger which costs $12.90.
We ordered the Cheese Burger ($8.90) which has a nice, juicy, grass fed beef patty in-between the cheese, onion, pickles, tomato, lettuce and secret sauce. It was a decent sized burger and the flavour was simple and good.
Unfortunately, the biggest let down was the plain white bun. From the outset, one could not help but to compare this burger with a simple cheese burger.
We also got the Chicken Burger ($8.90) which contained free range grilled chicken, pickles, pickled slaw, lettuce, coriander, soy and mayonnaise.
The grilled chicken was very tender, flavoursome and generous. We could have easily eaten another serve of this.
We also got the thrice-cooked House Made Chips ($4.90) and it was the biggest disappointment of this meal.
These shoe-string fries weren't what we expected and felt they were over-fried. The fries tasted very crispy on the outside and the inside. The chipotle chilli salt added some flavouring but it was not evenly-distributed. Once we worked our way through the chips cup, we discovered the rest of the chips cup just contained dry loose bits and pieces of leftover fries.
We added some avocado ourselves to salvage it. We were very disappointment with it and felt we wasted our money and calories on such poor-quality chips.
You don't need a chef-hat pedigree to cook good chips. We felt even our beachside fish-n-chip takeaway shop offers better quality chips than Burger Project's.
I also wanted something different, so I got the Korean Beef Burger ($8.90) which contained grass fed beef, kimchi, onion, lettuce and spicy Korean dressing.
The flavour combination was lovely. The beef patty was juicy, the kimchi cabbage was mildly spicy and I thoroughly enjoyed the raw onion against the Korean dressing. With a better bread bun, this would be a great burger.
It is not just about burgers here at the Burger Project. They also offer hot dogs, milkshake, ice-cream, dessert and crispy hot chicken wings! You can check out the menu here.
We've already discussed a return visit after the hype has died down. When you can get a quality burger for under $10, you know this place is a game-changer.
Where: Shop 11.06, World Square, 644 George St Sydney NSW 2000
Cost: Most Burgers are under $10, Chips $4.90
When: 11am till 10pm
Good for kids: Yes if you allow them to eat McDonalds
Take away: Recommended.