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Mad Hatter Cupcakery, Broadway Shopping Centre

by Su Lwin (follow)
Darlinghurst (10)      Glebe (9)      Chippendale (6)      Cupcakes (3)      Vegan Friendly (3)      Ultimo (1)     
I first discovered the delights of Mad Hatter Cupcakery while walking through the University of Sydney. I spotted a woman standing at a stall on tree lined Eastern Avenue on a Wednesday, and walked over to inspect. The creator of Mad Hatter Cupcakery explained to me that all the cupcakes were 100% vegan. Although I wasn't a vegan, I was intrigued by the quirky flavours of the cupcakes, including Cookies and Cream, Gaytime, and Raspberry Red Velvet, and decided to try one. I instantly fell in love with the fluffy and spongy texture of the cupcake, delicate flavour, and light creaminess. From that day onwards, I anticipated every Wednesday fortnight eagerly, knowing that the wonderful lady from Mad Hatter Cupcakery would be there on Eastern Avenue.

Mad Hatter Cupcakery's stall at Level 1 of Broadway Shopping Centre.

Imagine my dismay when one Wednesday, the Mad Hatter Cupcakery stall was nowhere to be found. I was severely disappointed. However, I discovered that Jess, the creator of Mad Hatter Cupcakery, had moved to Broadway Shopping Centre, just across the road from the University of Sydney, and I planned a visit soon.
Mad Hatter Cupcakery's stall is located on level 1 of Broadway Shopping Centre, across from Witchery.

There was a vast selection of cupcakes available, including Salted Caramel, Gaytime, Lamington, Raspberry Red Velvet, Snickers, Triple Choc, Tiramisu, Raspberry Rosewater Pistachio, Lemon Meringue, and four limited time themed flavours for Australia Day which were Anzac, Jam Lamington, Fairy Bread and Drumstick. At $3 per cupcake, they are a rather affordable way to indulge.

Range of cupcakes

I always have a hard time choosing which flavours to get as they all sound so appealing. Finally I settled on Drumstick ($3) and Salted Caramel ($3), the latter being a personal favourite of mine. There's a small inconvenience in that there are no seating options, so customers are forced to take away their sweet treats. The lovely attendant placed my two cupcakes of choice into a firm brown cardboard bag, and off I went.
I tried the Salted Caramel flavour first. I had noticed there had been a name change since the first time back in 2013 when I tried Mad Hatter Cupcakery.

The current Salted Caramel flavour had then been known as Salted Caramel Popcorn. Despite the change in name, the icing had a few pieces of popcorn on top. The Salted Caramel cupcake had the characteristic spongy texture that I remembered, along with the delicate sweet flavour. Unlike other sweets, the cupcakes from Mad Hatter Cupcakery aren't overly sweet and have a subtle flavour. There was a burst of Salted Caramel icing in the heart of the cupcake. It was a light cream icing that wasn't overly sugary or buttery.

True to its namesake, the Drumstick flavour was a mix of chocolate on the bottom half of the cupcake, and vanilla on the top. The icing was mostly vanilla, with a swirl of chocolate running through. As with the Salted Caramel, the centre of the Drumstick cupcake contained vanilla and chocolate ice cream. The icing on both of the cupcakes I had from Mad Hatter had a subtle sweetness, and were creamy yet light.

Left to right - Salted Caramel and Drumstick.

The spongy texture of the cake batter left my cravings satisfied. It's a lighter option for dessert, one that won't make you feel sick afterwards. Although I'm a big fan of the cupcakes from Mad Hatter, a downside of it is that there's no seating available, so takeaway is the only option. Despite this, I would return often for the creative and unusual range of flavours that I wouldn't find elsewhere. The fact that all the cupcakes available from Mad Hatter are suitable for vegans also make it more than suitable for a wide range of people with specific dietary constraints.

Rating: 7/10

Where: Level 1 of Broadway Shopping Centre, and 24 Flinders Street, Darlinghurst NSW.
Why: Creative and unusual flavours of vegan cupcakes.
Cost: $3 per cupcake
When: Broadway open 7 days, from 10am, and Flinders St open from Tuesday to Sunday 7am to 3:30pm.

Good for kids: Yes
Take away: Yes


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